EaseMyTrip, one among India’s main on-line journey platforms, has signed a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to advertise the Malaysian state as a vacation spot for Indian vacationers. The settlement was signed on February 3, 2025, by STB CEO Julinus Jeffery Jimit and EaseMyTrip COO Nutan Gupta in New Delhi.
The shares of Straightforward Journey Planners Restricted have been buying and selling at ₹13.04 up by ₹0.12 or 0.93 per cent on the NSE as we speak at 11.43 am.
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Below the partnership, EaseMyTrip will create a devoted microsite for Sabah beneath its Malaysia web page, that includes complete journey itineraries and vacation spot info. The corporate may even develop destination-specific content material and conduct co-funded digital advertising campaigns to extend visibility within the Indian market.
The collaboration will deal with varied tourism segments, together with MICE (Conferences, Incentives, Conferences, and Exhibitions), vacation spot weddings, and wellness tourism. EaseMyTrip plans to increase its promotional efforts to Tier 2 and Tier 3 Indian cities and can present STB with common experiences on traveler preferences and reserving developments.
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The publicly listed EaseMyTrip, which has grown at a CAGR of 47 per cent throughout FY20-24 in earnings earlier than tax, presently supplies entry to over 400 airways and a pair of+ million resorts worldwide. The corporate operates worldwide places of work in seven nations and maintains a zero-convenience charge coverage for bookings.
